Companies and their leaders need to take a hard look at their organizations and gain a true understanding of who their key target markets are. You need to ask customers what they want and what they are thinking and most importantly you need to listen.
Strategic Planners often use catchy phrases or buzz words (Grow Organically!) to ensure that their own version of “Strategery” is happening.
One “buzz acronym” that has become part of the vernacular the past 10 years is the S.W.O.T. Analysis, an exercise in which companies hope to define their Strengths, Weaknesses, Opportunities and Threats. All too often, the list of Strengths far outnumbers the Weaknesses because it is tough to look at yourself and your peers and acknowledge that things need to be improved. The Massolutions B.S.W.O.T. (Brutal S.W.O.T.) Analysis gets to the heart of the matter and is part of the framework to build your Strategic Plan for today and tomorrow.
Our Strategic Planning Process involves conducting a B.S.W.O.T. Analysis; clearly defining Target Markets and ‘drilling down’ those key audiences to maximize opportunities; learning customer and key stakeholder perceptions via market research; and developing a results oriented Strategic Plan with measurable outcomes and an Integrated Marketing and Public Relations Program.
Your company can have a clear vision of where you are and where you need to go. For us, the bottom line is to improve yours…now and into the future.
• B.S.W.O.T. Analysis
• Strategic Initiative Development
• Target Market Definition and Segmentation
• Customer Perception Studies
• Integrated Marketing and Public Relations Programs
• Customer Service Enhancement Programs
