‘Strategic Planning’ is an overused term that has even been parodied on Saturday Night Live during the 2000 Presidential Campaign with the infamous “Strategery” line. Everyone does Strategic Planning, right? Well…sort of…  more

Without a sale, not much happens. If we can not influence others to move in a certain direction, we would struggle to get through the day—any day. So why do many of us still think of ‘Selling’ or ‘Sales’ as dirty words? Learn why and how to keep Sales Teams from leaving money on the table...  more

Judging by the ‘water cooler talk’ about the Super Bowl commercials the day after the big game, you would think that everyone knows how to ‘do’ marketing and communications. Part of the misperception involves the tendency for people to think that marketing is just an art...  more

Every company has a story to tell. Unfortunately, many organizations fail to capitalize on opportunities to get the word out about the positive things happening at the company. Even more troublesome is the fact that a number of companies are caught off guard when something goes wrong and the media comes calling...  more