PUBLIC RELATIONS (PR) & STORY TELLING
Public Relations (PR) is simply this: positive story telling through traditional and social media. When PR is an integrated component of your customer strategy, brand building and selling efforts, this story telling can earn an extraordinary return on investment for your company.
A consistent, authentic story—repeated and repeated—is key to maximizing your marketing dollars and impact. Whether the PR vehicle is a quote to the local newspaper, an internal employee document or a story pitch to a key target market, we help you to develop messages that are engaging and true to your brand.
Your employees are a critical part of this equation. Thanks to social media and smartphones, ordinary people—including your staff members—can be instantly transformed into grassroots journalists. That’s why we offer a range of PR support, from social media policies and marketing to crisis communications planning and execution.
Our PR & Story Telling Solutions include:
- Message Development
- Proactive Public Relations
- Storytelling Through the Media
- Crisis Communications
- Social Media Policies and Marketing
- Issues Management
- Corporate and Employee Communications
- Executive Media Training
The lines between internal and external communications continue to blur. MASSolutions brings PR & story telling expertise from both worlds to help you align your messages and your messengers. For PR & story telling that leads to sales, marketing integration is the right approach for producing results.