Massolutions publishes Light Reading Volume 3
Three definitely isn’t a crowd when it comes to Light Reading. Massolutions’ paperback books Light Reading Volumes 1 and 2 were so well-received that we’ve kept a good thing going by publishing Light Reading Volume 3.

The third edition of the series is another compilation of the popular Light Reading newsletter written by David M. Mastovich, President of Massolutions. David’s Light Reading columns have appeared in newspapers and publications throughout Pennsylvania.

Light Reading Volume 3 is a 16-page, paperback book. Like its predecessors, LRV3 features a set of articles that are written with the objective of spreading new ideas on subjects such as advertising, strategic marketing, public relations and sales.

LRV3 provides the reader with serious ideas and potential marketing tools but also sprinkles in humor and occasionally lyrics from songs and radio hits the reader probably will remember.

Volume 3 includes articles entitled “Getting Gen Y from A to Z,” “Two Points for the Silent Generation,” “Got a Minute?,” “Avoidance is not the Answer,” “Assertive Not Aggressive,” “I’ll Get to it Later,” “Co-Create Unique Customer Experiences,” “Lies of a Different Type,” and “Talent Comes from Inside and Out.”

Once again, David M. Mastovich incorporates popular songs by well-known or ground-breaking musical artists in the book through his well-received “Sounds of Marketing” series. “Sounds of Marketing” items in Volume 3 include “Watching the Wheels,” “Stuck in a Moment,” “Every Day is Exactly the Same,” and “Enjoy the Silence.”

The Light Reading series is published regularly in numerous media outlets.

Among those are Atlanta Hospital News; Opportunity World Magazine; Johnstown Tribune-Democrat; Chicago Hospital News; Fayette Business Monthly; Boyertown Area Times; Kutztown Area Patriot; The Hamburg Area Item; The Southern Berks News; The Free Press; The Community Connection; Westside Weekly; The Saucon News; Western Pennsylvania Hospital News; Employer’s Advantage; Pottstown Herald; Scranton Times; EasyArticles.com; ArticleWarehouse.com; BusinessToolChest.com; ArticleCity.com; IdeaMarketers.com; GoArticles.com; ArticlesOflnfo.com; and EzineArticles.com.