Massolutions publishes Light Reading Volume 2
Light Reading Volume 1 was such a “heavy” hit, that Massolutions has created another compilation of the popular Light Reading newsletter written by David M. Mastovich, President of Massolutions.

Light Reading Volume 2 is a 16-page, paperback book that includes a second set of articles that are written with the objective of spreading new ideas on subjects such as advertising, strategic marketing, public relations and sales.

As was the case with Volume 1, Light Reading Volume 2 applies both long-standing and contemporary ideas and philosophies that readers of all ages can relate to in the book. David M. Mastovich applies concepts and experiences encountered everyday in the business world to make his point.

Volume 2 includes articles entitled “Make Your List and Check it Twice,” “Just Admit It,” “Lose Yourself,” “Clearing Your Desk (and Inbox),” “Buying Someone Food is Not Marketing,” “Umm…Both,” “To Read or Not to Read,” “I’m Too Busy,” “Get Weird,” and “Titles Aside, Administrative Professionals Make the Difference.”

Once again, David M. Mastovich incorporates popular songs by well-known or ground-breaking musical artists in the book through his well-received “Sounds of Marketing” series. “Sounds of Marketing” items in Volume 2 include “All Mixed Up,” “Lose Yourself,” “Bittersweet Symphony,” “What I got,” and “The Best of You.”

The Light Reading series is published regularly in 15 media outlets.

Among those are The Johnstown Tribune-Democrat; Opportunity World Magazine; The Hospital News; The Scranton Times; The Pottstown Herald; The Free Press; Fayette Business Monthly; Boyerstown Area Times; Kutztown Area Patriot; The Hamburg Area Item; The Southern Berks News; The Community Connection; Westside Weekly; The Saucon News; and Employer’s Advantage.

To purchase “Light Reading Volume 2,” “Light Reading Volume 1,” or to subscribe to the “Light Reading” series, click on the “Light Reading” logo on this massolutions.biz site.