Kane: Telling the Real Kane Story
Allegheny County's own Kane Regional Centers provide nursing and assisted living care to more than 1400 residents in four locations: Ross Township; Scott Township; the City of McKeesport and the Glen Hazel section of Pittsburgh.

Massolutions works with John J. Kane Regional Centers to improve its public relations, communications and marketing capabilities.  Massolutions develops story ideas for publication in both trade and general circulation publications and has been successful in landing stories that accentuate Kane’s most positive attributes with some of the region’s most respected media outlets.

The development of two newsletters has also been a key component of Massolutions’ work with Kane. The newsletters focus on communicating with two target audiences – referral sources and employees. The improved communications have targeted better positioning of the center with potential referral sources as well as speaking directly to employees with the goals of keeping them better informed and showing them how their efforts fit in to the organization’s overall success.

One other important part of this relationship has been Massolutions’ work with the admissions marketing team to provide mentoring and coaching.  Massolutions has worked with the team, auditing its marketing skills both as a group and individually and finding ways to enhance those skills on both group and personal levels