Coldwell Banker: Takin’ It to the Streets
With 15 offices and over 1,000 sales associates serving five counties - in addition to separate divisions for New Homes, Corporate Relocation, Property Management, Auction, Commercial Properties, Mortgage Services, and luxury homes - Coldwell Banker has become Western Pennsylvania's premier real estate company. Their strength lies in a combination of brand name recognition, an international network of offices and sales associates, years of experience and trusted techniques, and their delivery of unprecedented customer satisfaction.

When Coldwell Banker has sought to create marketing and public relations events for new residential properties it is managing, it has turned to Massolutions.

For The Carlisle, a downtown Pittsburgh residential center, Massolutions created a media event. The Massolutions team was successful in luring the city’s major new publications as well as three local network television stations to cover the event. In addition, Massolutions created an on-site reception that was appealing to prospects and created a captive audience of potential buyers for Coldwell Banker.

For the introduction of Lennox Place, a residential development in western Allegheny County, Massolutions took to the streets – literally. Massolutions deployed its street team to hand deliver invitations to prospects at their places of work in and around the community of Imperial. This tactic was used to specifically hone in on rising young professionals as well as empty nesters seeking to downscale, the identified target markets. Concurrently, Massolutions launched a public relations effort to create a more widespread awareness of the development.

Beyond those specific examples, Massolutions has worked with Coldwell Banker to create training videos for its staff. Also, Massolutions has led public relations campaigns on behalf of Coldwell Banker for West Penn Multi-List.