My name is Kecia Bal. I am delighted to be able to introduce myself as part of the MASSolutions team because the firm takes an integrated, holistic approach to marketing that incorporates my passion: Storytelling.
As a newspaper and magazine reporter, I have spent the past 10 years learning the art of storytelling ─ finding the authentic spark or specialness we all have and uncovering that and sharing it so others can appreciate it. It’s not always easy or obvious, but the work is rewarding and uplifting. Sometimes, it is easier for us to see and express that shimmery part of the story in others than it is for us to tell our own story. Being able to share your own uniqueness and strengths is a critical part of success, personally and professionally.
I recently interviewed Breitling Energy’s President and CEO Chris Faulkner, an unconventional drilling industry leader who is so outspoken and active he has been dubbed the “frack master.” Faulkner has made the rounds on national media networks and knows how to tell his company’s story by positioning himself as an advocate for energy independence. In his interview for Energy Executive Magazine, he summed it up:
“We need to do a much better job telling our story and getting community buy-in at every step.”
For ideas on how you can get community ─ and customer ─ buy-in, MASSolutions President Dave Mastovich offers a new book: Light Reading Top 10 with tips to make your story more engaging and compelling. This is a quick, easy-to-absorb read so you can start improving your storytelling and messaging today. Right now, he’s offering this guide as a free download at www.massolutions.biz/top10ebook/. Thanks for your time! I look forward to learning your stories and hearing how storytelling has helped you connect with your clients.