MASSolutions Light Reading™

Light Reading is a newsletter written by David M. Mastovich, President of MASSolutions, with the goal of spreading new ideas about management, leadership, advertising, strategic marketing, public relations and sales.

Enter your email address below to subscribe to Light Reading today!

  Search

Light Reading Articles
12 for ’12 Super Ads	Matter of Trust-Billy Joel
Cloud Music Changes How We Buy and Listen	Make Industry Experience Added Bonus, Not Top Priority
12 Marketing Resolutions for 2012	The "Not My Problem" Problem
Don’t Take the High Octane Road: 7 Ways to Embarrass Yourself When Leaving	Juicy-Notorious BIG
5 Steps to Reach the Right Person with the Right Message at the Right Time	Insecure Arrogance
Does the iPad Finally Have Some Real Competition?	Changes-David Bowie
Penn State Messaging Not "In Best Interest of University"	City of Marketing Champions
When It’s Not a Fit, Do the Right Thing	Messages Made to Stick
Stuck in the Middle	Crumblin' Down-John Cougar Mellencamp
How to Reduce Your Time Spent in Meetings	Unboxable
Kodak's Marketing Myopia	The Experience Trap
Everything to Everyone-Everclear	Supernatural, Superserious-REM
Steve Jobs: A Legacy Beyond Technology	It's Hard, It Hurts But It Works
Pittsburgh Brand Hot at the Beach	Netbook Net Gain?
All Apologies-Nirvana	Don't Believe the Hype-Public Enemy
Does Your Company Need an Extreme Messaging Makeover?	Super Brand
Outside Experts Bring Credibility, Enhance Messaging	Talent Comes From Inside and Out
The Perils of DIY Marketing	Workin-Young Dre and The Truth Feat Good Charlotte
Spend Less, Get More-5 Steps to Integrated Marketing	Enjoy the Silence-Depeche Mode
The Ugly Face of Facebook	Lies of a Different Type
How Soon is Now-The Smiths	Co-Create Unique Customer Experiences
Knows That Lead to Yes	Every Day Is Exactly the Same-Nine Inch Nails
Does Your Business Really Need An App for That?	I'll Get To It Later
Macy’s Campaign Worthy of a Parade	Assertive Not Aggressive
Remember When a Website was Optional?	Stuck In A Moment-U2
Pitt’s Losing PR Season	Avoidance is Not the Answer
Words-Missing Persons	Got a Minute?
‘Tis the Season to Shop	The Wheels-John Lennon
The Center of Entertainment Again	Two Points for the Silent Generation
People Are Strange-The Doors	Getting Gen Y from A to Z
What’s Your Favorite Color (and Collar)?	The Best Of You-Foo Fighters
8 Tips to Make Your Messaging Grrreat!!	Get Weird
Wonderwall-Oasis	I'm Too Busy
KFC Should Undo “Unthink” Campaign	What I Got-Sublime
Nearly an Instant Success	To Read or Not To Read
Airplanes-BOB and Hayley Williams	Titles Aside, Admin Professionals Make the Difference
Why "The Decision" Resulted in Bad PR for Lebron	Bittersweet Symphony-The Verve
Unwarranted Arrogance	Buying Someone Food is Not Marketing
Basket Case-Greenday	Clearing Your Desk (And Inbox)
Marketing Lessons from the NBA Finals	Lose Yourself-Eminem
There's an App for That?	Umm, Both
Don’t Forget The Basic Eight	Just Admit It
Crazy-Gnarls Barkley	All Mixed Up-311
iPad-Not a Game Changer, Still Cool	Make Your List and Check It Twice
Everybody Loves Quacking	Indispensable Not Disposable
Destroyer-The Kinks	Dirty Laundry-Don Henley
The Old Way v The Two Way	The Issue Not the Instance
Clash of the Titans	Talkin' About Practice
Winning-Santana	Welcome To The Jungle-Guns N' Roses
Super Ads	A Few Good Lines
The Sign Said Think	The Truth in Advertising...and PR...and Sales...
No Reply At All-Genesis	The Middle-Jimmy Eat World
Promoting Colorful Holiday Shopping	The Answer is in 'The Question'
Droid Does	No One Is To Blame-Howard Jones
Can't Get No Satisfaction-The Rolling Stones	What's the Big Idea?
Nothing But the Real Story	The Fake Maybe
Seeing Through Your Customer's Eyes