Massolutions publishes Light Reading Volume 1
Light Reading Volume 1 is a 20-page, paperback compilation of Massolutions’ popular Light Reading newsletter written by David M. Mastovich, President of Massolutions.

Light Reading is produced with the objective of spreading new ideas on subjects such as advertising, strategic marketing, public relations and sales.

David M. Mastovich applies concepts and experiences encountered everyday in the business world to make his point. His approach often has the reader sitting back and thinking, “I can relate to that.”

Light Reading hits home with items such as “What’s the Big Idea?”, “Ambiguity Breeds Mediocrity”, “The Truth in Advertising…and PR…and Sales”, “A Few Good Lines”, and others. David M. Mastovich’s use of popular rock songs and lyrics also reaches out to the younger generation with “No One is to Blame”, “The Middle”, “Welcome to the Jungle”, and “Dirty Laundry”.

The series is published regularly in 15 media outlets.

Among those are The Johnstown Tribune-Democrat; Opportunity World Magazine; The Hospital News; The Scranton Times; The Pottstown Herald; The Free Press; Fayette Business Monthly;  Boyerstown Area Times; Kutztown Area Patriot; The Hamburg Area Item; The Southern Berks News; The Community Connection; Westside Weekly; The Saucon News; and Employer’s Advantage.

To purchase “Light Reading Volume 1” or to subscribe to the “Light Reading” series, click on the “Light Reading” logo on this massolutions.biz site.