Sounds of Marketing ™ - Volume XXIV

Destroyer — The Kinks

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Feelin' guilty, feelin' scared...

Stories about controlling bosses or insecure co-workers are commonplace. But, even thoughtful, well balanced people have suspicious thoughts from time to time.

I'm really not as cool as I'd like to be...  

When we doubt ourselves or lack self confidence, we lose perspective.

You're up, you're down, I can't work you out...

We read into things and wonder what someone really meant by an action or comment. Our moods shift and we distrust just about anyone or anything. Those around you aren’t sure what to make of it.

You get a good thing going, then you blow yourself out...

Relationships suffer. Grudges form. Trust and confidence erode. Productivity drops.

Silly boy, you got so much to live for
So much to aim for, so much to try for

Technological breakthroughs continue to provide employees at every level of an organization with opportunities to make a real and lasting impact. To be successful, companies must offer a higher level of independence and employees need to trust themselves and become more self reliant.

You’re so insecure, you self destroyer

Leaders need to recognize that their behaviors—verbal and non verbal—affect just about every part of the company. If they lack self esteem and need to prove themselves right and others wrong, they can’t inspire others. Employees also have to take responsibility and be willing to own their projects, workload and productivity level. Questioning loyalty, trustworthiness or intent of co-workers and management on a regular basis cannot be accepted behavior.

Stop! Hold on. Stay in control.

Management should communicate more rather than less with the team. Lack of information leaves individuals feeling powerless and to fill in the blanks with negative, paranoid thoughts. Team members and leaders must practice self responsibility. Take ownership of results and focus on "What needs to be done?" instead of "Who's to blame?"

Paranoia, the destroyer

We live in an era of unprecedented competitiveness and technological change. Maximize the opportunity by promoting autonomy, innovation and self esteem.

And it goes like this!



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David M. Mastovich, MBA, is the president of Massolutions, a Pittsburgh based Strategic Marketing firm that focuses on improving the bottom line for client companies through creative marketing, selling, messaging and customer experience enhancement.


 
       
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