JARI: Massolutions Helps New Entrepreneurs
JARI is a not-for-profit economic development service provider that has been Cambria and Somerset counties’ business development partner since 1974. They offer various business assistance programs to other portions of Southwestern Pennsylvania, particularly in Pennsylvania's 12th Congressional District.

At Johnstown Area Regional Industries (JARI), Massolutions President Dave Mastovich spent time instructing new entrepreneurs on recognizing and segmenting target markets.

The program at JARI’s business incubator is designed to aid those interested in going into business for themselves on the various key aspects of operating a successful business. JARI uses esteemed and well-respected professionals from various disciplines to impart their in-depth knowledge of successful strategies and practices upon the new entrepreneurs.

Mr. Mastovich showed the class how it can do market research on a shoestring budget – a matter of critical importance to capital-strapped new business owners. He showed the attendees how each customer and even non-customer provides clues as to who the target market is, who the company’s message is missing as well as what strategies are working and which may need to be changed.

The workshop even included Mr. Mastovich helping each entrepreneur on their way to understanding their specific target markets. He concluded with discussions about how the attendee could attendees could better position their products or services to better reach their target audience by developing a targeted marketing plan.