Understanding what the customer wants, developing it and giving it to them when and where they want it, at a price they’re willing to pay, and then telling them about it again and again.

Light Reading

12 for ’12 Super Ads

According to Nielsen Research, nearly two thirds of smart phone and tablet owners text or post to Twitter while watching TV. Those “second screens” can’t be ignored by marketers any day and especially not Super Bowl Sunday. 

This year’s ads will have to excel in three key areas to stand out: Memorability, Making an Emotional Impact, and Selling One Big Idea.

With that criteria in mind, here are my 12 for ‘12 Top Super Bowl Ads of Alltime:... read more