Understanding what the customer wants, developing it and giving it to them when and where they want it, at a price they’re willing to pay, and then telling them about it again and again.

Light Reading

Don’t Take the High Octane Road: 7 Ways to Embarrass Yourself When Leaving

#1: When faced with a difficult, potentially controversial decision, avoid bold statements.
“I’ve bought in and sold out to Tulsa. My wife told me if I leave Tulsa it will be alone.”